“Word of Mouth” has long been recognized as the most powerful form of advertising for any business. However, social media has evolved into today’s version of word of mouth advertising or marketing. Connecting with and engaging an audience in social media helps to generate more interest regarding who you are and what products or services you’re offering. Basically, social media has two functions where business is concerned:

1) Listening to and monitoring what your followers are saying about you, and
2) Participation in conversations and sharing information

It goes without saying that social media marketing takes a great deal of effort. Most companies that have a Facebook or Twitter profile already knows the difficulty involved in attracting new customers. So you need to ask yourself the role that social media should play in your digital marketing strategies. With the proper strategy and tools in place, the impact of social media marketing can be extremely rewarding. In fact, it can be kind of scary when you realize how powerful your digital marketing strategy can be.

When all is said and done, the role that social media plays in your digital marketing strategy are going to come down to the following:

Develops a follower base – every piece of content that you share has to hold some value for the people you engage with if you are going to develop a strong presence in social media. Providing high-quality, relevant content is the only way to feed followers who are starving for information and keep them engaged on a regular basis.

Generates sales leads – the reason that social media can be an exciting component of your digital marketing strategy is the ability it provides for garnering relevant sales leads through the use of keyword searches.

Helps perform customer service – current statistics show that 89% of all consumers have gone to a competitor because of poor customer service. Obviously, having a successful business is based on one’s ability to listen to the customer’s complaints and provide a solution to their problems. Providing these solutions is an excellent way for businesses to address the customer’s concerns and complaints while fostering a long-term relationship in the process.

Monitors your reputation – every online business must participate in reputation management to some degree. The internet and social media platforms have changed the way in which reputations are spread. Reputation management shows businesses what their customers are saying about them and helps them to build their visibility in local search queries.

If your business needs the exposure to improve sales and profits, it is time to harness the capability of social media and online marketing. With plenty of companies available to help you get the needed customers, work with an established digital marketing company.