It’s hard to believe that we’re slowly approaching the last quarter of 2017 and starting to look ahead to next year already. What’s the old expression, “Time flies when you’re having fun?” It’s not so much that time goes any faster. It’s the fact that many internet marketers and online business owners are struggling to keep up with several trends in mobile SEO. However, if there is one thing that has become strikingly clear since the end of 2015, it’s the fact that mobile SEO is the reality and no longer an option.

As of now, mobile use accounts for nearly 65% of all internet searches and shopping. Consequently, Google has made a number of significant changes in order to accommodate this newest traffic generator. For instance, in May of this year, we witnessed the launch of their new mobile-friendly algorithm which provided mobile-friendly sites with that extra ranking boost that they needed. And that was just a sign of things to come during this year and beyond.

Here are several mobile trend predictions for the rest of 2017 and into 2018 that people need to be aware of:

• Birth of the mobile search index – last year, Google announced that they had started experimenting with a mobile search index that would be separate from others. As of the end of 2016, Google claimed that they hadn’t yet witnessed any significant impact to websites. However, this prototype, like so many others that Google has conducted on a smaller scale could well be an indication of a significantly larger rollout.

• Focus is shifting to voice search – over the past few years, the increase in virtual assistants and voice searches (e.g. Amazon Alexa, Cortana, Google Home, and Siri) has been significant. Recent statistics have revealed that voice queries account for 20% of all mobile searches.

• Increased numbers of Accelerated Mobile Pages – this past February, Google’s AMP project was released to speed up mobile page loading. As a result, we are seeing increasing numbers of publishers that are AMP-compliant. Plus, Google is using darker icons in the search results to identify those that are AMP-friendly.

• Intrusive ads are on the decline – desktop users hate pop-up and tear-away ads, but mobile users hate them even more. Up until the early part of 2014, we were seeing an ever-increasing number of intrusive advertisements. But Google, in all their infinite wisdom recognized how these ads were hindering the mobile user’s experience took action. Soon, rankings began dropping for content that was difficult to access in the mobile search results.

Naturally, no one can predict what the rest of 2017 and into 2018 will bring, but the pace of mobile use growth is probably indicative of how Google will make changes that benefit mobile users.