While the importance of search engine optimization cannot be overstated, the majority of today’s SEO campaigns are headed down the road to failure. It doesn’t sound very optimistic does it? There are a number of reasons for this such as:
• decisions are assumption-based instead of data-based
• expectations too high
• misunderstood customer expectations
• not enough budget
Whether an SEO agency is managing your campaign or you have chosen to DIY, the following is a list of the key reasons why yours could be destined for failure:
You’re not driving the right traffic to your website – if this is happening to you, then it’s a good possibility that you have either selected the wrong keywords, you’re driving the wrong traffic to your website, or it’s a combination of the two. Check your bounce rate for organic search visitors. If it’s too high, there’s a good possibility that they’re not finding what they need at your website.
Your budget and timeframe are unrealistic – most businesses are guilty of this and expect immediate results. Yet they only make a minimum investment in their SEO. If you’re not sure about your budget and are unsure as to what a realistic timeframe is, it’s best to consult with an SEO specialist.
Your campaign goals are unrealistic – SEO campaigns have a greater risk of failure if you try to dominate the major search engines with your products or services right from the beginning. If you want to achieve success, do it incrementally by setting realistic campaign objectives.
Your campaign isn’t optimized for the right keywords – this is one of the most common mistakes that internet marketers and other online entrepreneurs make. Plus, it’s one of the primary reasons that SEO campaigns fail. Keyword research is essential to selecting the right keywords. If you’re unsure about this, hire an SEO professional.
Your content isn’t relevant – visitor engagement and the lack of sales conversions are usually attributed to irrelevant content. In other words, your content isn’t answering your visitor’s questions or solving their problems. You need to have a content strategy in place. Otherwise, you’re only writing content which appeals to the search engines and not your website visitors.
Your website isn’t professional looking – an unprofessional looking website is the quickest way to discredit your brand, lower your engagement, and reduce your sales conversion rate. Ask yourself the following:
• Are you getting negative or positive feedback from your visitors?
• Is it current?
• Is it user-friendly for desktop and mobile devices?
• Is the design professional?
• Is the navigation structure intuitive enough?
Despite the fact that most SEO campaigns are doomed from the beginning, this doesn’t mean that yours has to be. When it comes to developing a successful SEO campaign, it is a job that is best left to the professionals. You can call on the right company to assist you.