It’s no secret that our world is changing much faster than we realize. It won’t be long before we start seeing delivery robots walking our sidewalks and self-driving vehicles sharing the roadways with us. So it follows that it’s never too early for any internet marketer or online entrepreneur to think about the future. As an example of this, look at how the SEO landscape has changed dramatically since 2010. Needless to say, this caught a number of so-called experts completely off-guard.

Whether it’s the best link practices, quality content, or updates to search algorithms, you have got to prepare for these things. Because if you don’t, your website visitor traffic and just about everything associated with it or relative to it is going to suffer. As things currently stand, 50% or more of the tasks that Americans perform at their jobs today have been automated by today’s technology. Consequently, with all the online changes occurring at a break-neck pace, we don’t know how this will impact the SEO landscape. However, changes are bound to occur in digital marketing arena.

2 strong Contenders to be Aware of

For the past 6 or 7 years, the digital marketing landscape has been in a constant state of flux. No sooner had we departed from searching on our desktops and learned how to use mobile search that a new trend has come to the forefront. That trend is voice search and it’s becoming increasingly more popular with every passing day. In fact, video as well as voice search are strong contenders in the changing SEO landscape.

Thanks to its outstanding entertainment value, videos are seen by millions of viewers on a daily basis. From funny animal videos to SEO tutorials, there is something to be seen and learned from no matter where you are. Plus, it’s much easier to create and develop a story that is more compelling and holds the viewer’s attention by putting it in a video format. Just keep in mind that the future is in no way one dimensional. Aside from this, voice search is catching up. With people using it more every day, its importance cannot be diminished.

Why is Voice Search so Important?

As someone who realizes the importance of digital marketing in today’s internet arena, you have got to be cognizant about what is going on in your world. In other words, be aware of digital marketing trends and get prepared for them. In this case, we are talking about voice search. In order to do this, you have got to pay attention to user behavior patterns and preferences. Will voice search dominate the SEO landscape in another year, two years, or 5 years? It’s hard to tell. One thing you can be sure of is that SEO experts will be paying attention as voice search is action-based.