No matter how large or small your business is, you have to integrate a social media marketing (SMM) strategy into your overall marketing plan. Over the past 8 to 10 years, the use of social media platforms for marketing purposes has grown exponentially.

4 simple Rules

Those businesses that realize the importance of SMM are reaping the many benefits that it provides. Those who don’t are destined to fail. If you want to realize a return on the effort, money, and time you invest in your SMM strategies, here are 4 simple rules that you have to follow:

• Be consistent
• Be original
• Be patient
• Most importantly, publish high-quality, relevant content.

If you’re not following these 4 rules, you’re going to have a difficult road ahead of you. Needless to say, it’s time to look at what you’re doing at the present time and determine where changes need to be made if you want to get on the right track.

Avoid these 5 Social Media Marketing Mistakes

When it comes to SMM mistakes, inexperience and laziness are the two factors or traits that contribute the most to personal failure. If you want to make the best use of your efforts, time, and money, you have to avoid the following 5 SMM mistakes:

Being self-centered – the fastest way to lose followers is by only talking about you or your company. If the content you share is only about those subjects, don’t expect any people to follow you and share what you have to say. You need to ensure that the shared information is interested and appealing to your audience with subtle links to your product and services.

Not being transparent – if you close yourself off and don’t respond to replies and requests, you’ll never realize social media’s true potential. Transparency is a key factor, but if you’re not transparent, you need to figure out why and correct any deeper issues that may be causing this.

Not doing anything but expecting results – you’ll have a desolate and lonely social media world if you want to engage people but you’re not posting more than once a week on your social media platforms.

Not listening to others – clients and friends as well as those individuals who actually know what they’re doing are your greatest allies in SMM. Not listening to them could be a costly mistake whether you’re just starting out or an experienced SMM veteran.

Not prioritizing your connections over sales and profits – trying to sell the products or services you have before engaging followers is the fastest way to kill sales and profits. If you don’t target the ideal audience, you will naturally lose sales.