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Mobile SEO Trends that are making an Impact

It’s hard to believe that we’re slowly approaching the last quarter of 2017 and starting to look ahead to next year already. What’s the old expression, “Time flies when you’re having fun?” It’s not so much that time goes any faster. It’s the fact that many internet marketers and online business owners are struggling to keep up with several trends in mobile SEO. However, if there is one thing that has become strikingly clear since the end of 2015, it’s the fact that mobile SEO is the reality and no longer an option. (more…)

Are SEO Strategies affected by Company Size?

Whether you’ve recently launched your online enterprise or you’re a seasoned veteran of eCommerce, the varying opinions about SEO strategies are enough to put your brain into a tailspin. Initially, the amount your company should invest in this marketing venue can be difficult to determine. Naturally every aspiring online entrepreneur who recently launched their business would like to implement a full-blown SEO strategy and keep pace with the “big guys”, but that’s not always doable because you simply don’t have the budget and resources to pull that off. (more…)

Key Reasons Your SEO Campaign could be destined for Failure

While the importance of search engine optimization cannot be overstated, the majority of today’s SEO campaigns are headed down the road to failure. It doesn’t sound very optimistic does it? There are a number of reasons for this such as: (more…)

5 Ways Podcasts can Help Your SEO and SEM

Today’s SEO and SEM rely on high-quality content marketing and utilizing every available media channel to deliver your content in order to grow your business. The ultimate goal, of course, is to drive more targeted traffic to your website and increase your sales conversion rate. One of the easier ways to generate content so it can be delivered to your website visitors is by podcasting. When it’s done properly, the main benefit is its incorporation into your overall SEO and SEM strategies. (more…)

Ways to make Location Targeting work for Your Business

In many internet marketing and online business circles, you often hear the term “location targeting.” According to Google AdWords, location targeting is defined as a setting that enables you to display your advertisements to consumers in a specific geographic location. It is sometimes referred to as geo-specific marketing or geo-targeting. This form of target marketing helps you: (more…)

Factors that Influence the Cost of an SEO Campaign

Whenever someone is thinking about incorporating an SEO campaign in their overall marketing strategy, one of the first questions that online business owners typically ask is “How much does an SEO campaign cost?” While the question remains the same from one owner to the next, the answer oftentimes varies based on the fact that businesses tend to differ, even within the same industry. (more…)

Search Engine Optimization and the 4 Key Elements of Internet Marketing Strategies

Search Engine Optimization or SEO has long been recognized as the ultimate website traffic generator. It is the primary process that internet marketers and online entrepreneurs utilize in order to improve the quality and volume of their website’s visitor traffic. Where internet marketing strategies are concerned, using SEO and the 4 elements listed below is the method for increasing a website’s relevance. (more…)

SEO’s be prepared – Google is not divulging all Algorithm Updates

Bob Dylan once sung “Oh the times, they are a changin’” and that still holds true today, especially when it comes to Google’s algorithms. We don’t see those yearly updates like we once did. However, it is not uncommon to see daily and weekly changes in rankings and visitor traffic. Unfortunately, Google rarely confirms them. Case in point: there have been 28 updates tracked this year and yet Google has only confirmed two of them. So if you’re an SEO specialist, what does this mean for you? (more…)

How Voice Search will alter the SEO Landscape in the Future

It’s no secret that our world is changing much faster than we realize. It won’t be long before we start seeing delivery robots walking our sidewalks and self-driving vehicles sharing the roadways with us. So it follows that it’s never too early for any internet marketer or online entrepreneur to think about the future. As an example of this, look at how the SEO landscape has changed dramatically since 2010. Needless to say, this caught a number of so-called experts completely off-guard. (more…)

How to Avoid Failing at Social Media Marketing

No two businesses are ever alike, even when one sits in direct combination with another. This is due to the fact that they each have different combinations of ideas, people, resources, and other elements. It also means that a company can achieve its business goals without using the traditional “shooting fish-in-a-barrel” strategy to keep pace with the competition. Additionally, those companies who utilize social media marketing as a cost-effective method of marketing ensure that they aren’t shooting themselves in the foot. (more…)