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How To Use Social Network Marketing Properly

Another effective type of social media marketing is social network marketing, an advertising technique that uses a particular social networking site to increase their presence and visibility on the internet. These include:

• advertising on a particular social network marketing website
• e-mail marketing
• providing links to those websites that focus their attention on those products or services which are currently being advertised on specific “niche” social network marketing websites
• viral marketing (marketing that spreads throughout the internet)
• word-of-mouth advertising (more…)

3 Key Elements that every Mobile SEM Campaign must have

Today’s consumer uses their mobile devices to search the internet more than their PC’s at home. Granted, unless we turn the clock back 4 or 5 years, that’s not exactly big news. However, the ongoing use of mobile search ads and the money that numerous online businesses are spending on these campaigns is a good indication that people are paying attention to them. Unfortunately, it’s still a bit of a tricky area for internet marketers and other online entrepreneurs who have been accustomed to creating these types of ads on their PC’s. (more…)

Why Social Media Marketing is Vital to Your Business

The use of social media platforms in internet marketing has grown exponentially over the past 8 to 10 years. Unfortunately, while many businesses have built a strong social media presence, there are still far too many who haven’t. In today’s digital world, you have to have a strong online presence if you plan on building a highly recognizable brand and that means incorporating a social media marketing or SMM strategy into your overall internet marketing plan. (more…)

Trends That Can Change Social Media Marketing Landscape In 2017

As expected, the rise of social media continued in 2016 with nearly 2.5 billion users and roughly 2 billion users that were active on a regular basis. Consequently, 83% of online marketers took advantage of social media marketing or SMM in order to:

• attract more followers
• engage potential clients or customers
• generate more sales leads
• increase sales and profits
• promote brand identity (more…)

Understanding Paid Search Marketing and the Benefits of Using it

Paid search marketing is a form of online advertising that many aspiring entrepreneurs and internet marketers use to generate sales leads and increase website traffic.  Simply put, it involves advertising within a partner site’s or search engine’s sponsored listings by paying for every click on your ad or whenever your advertisement is displayed.  The former is more commonly referred to as Pay-per-Click (PPC) advertising and the latter is known as Cost-per-Impression (CPM) advertising. (more…)

6 Reasons to Hire an SEO Agency or Team of Specialists

Online business owners are a strange breed of human being. When their companies are still fairly new, they tend to “wear every hat.” In other words, they try to shoulder all of the responsibilities rather than delegating them so they can focus entirely on their company operations. In many cases, there are a number of those responsibilities that they are simply not qualified for, one of which is the search engine optimization of their website, blogs, social media content, and so on. (more…)

Optimizing Your Podcasts for Search Engine Visibility Part II: Building Links, Content Recycling, and YouTube

With just a small amount of effort, podcasting and SEO can work in conjunction with one another to help you build an enthusiastic yet supportive fan following. The content in Part I of “Optimizing Your Podcasts for Search Engine Visibility” focused on RSS feeds, leveraging websites, and your podcast titles. Part II digs a little deeper into podcast optimization by discussing link building, recycling content, and that other search engine we refer to as “YouTube.” (more…)

Optimizing Your Podcasts for Search Engine Visibility Part II: Building Links, Content Recycling, and YouTube

With just a small amount of effort, podcasting and SEO can work in conjunction with one another to help you build an enthusiastic yet supportive fan following.  The content in Part I of “Optimizing Your Podcasts for Search Engine Visibility” focused on RSS feeds, leveraging websites, and your podcast titles.  Part II digs a little deeper into podcast optimization by discussing link building, recycling content, and that other search engine we refer to as “YouTube.” (more…)

Optimizing Your Podcasts for Search Engine Visibility Part I: RSS Feeds, Leveraging Websites, and Your Titles

The three primary elements of successful SEO strategies are technical SEO, links, and high-quality content that is engaging and interesting.  The more traditional content marketing strategies include articles, blog posts, images, and occasionally videos.  All of these can be outstanding ways to drive more visitor traffic to your website while at the same time supporting your SEO endeavors.  However, podcasts are a medium that is oftentimes overlooked and underestimated. (more…)

Should Online Content Marketing be SEO or Social Media-focused?

It’s no secret that consumers are constantly being bombarded with information in today’s digital, internet world.  The consumer has become a powerful force by virtue of having instant access to the answers and information they are searching for.  It’s also true that when they are searching the web, they are usually looking for something very specific as well.  They want immediate answers that are credible and specific.  In other words, they want instant gratification. (more…)

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