Whether you’ve recently launched your online enterprise or you’re a seasoned veteran of eCommerce, the varying opinions about SEO strategies are enough to put your brain into a tailspin. Initially, the amount your company should invest in this marketing venue can be difficult to determine. Naturally every aspiring online entrepreneur who recently launched their business would like to implement a full-blown SEO strategy and keep pace with the “big guys”, but that’s not always doable because you simply don’t have the budget and resources to pull that off.
No One-Size-fits-All Solution
Remember first and foremost: there is no magic formula or “one-size-fits-all” solution for an SEO marketing strategy. No matter what size business you own and operate, you have to establish the goals and objectives of your business before developing any marketing strategies including your search engine optimization. From that point on, it’s possible to find different marketing opportunities and match a strategy that equates to the goals and size of your business.
Most companies, regardless of size, are capable of implementing some form of internet marketing strategy to boost their SEO efforts, climb higher in the SERP’s, and drive more traffic to their websites. Even though your company’s budget may be too small to launch an array of SEO strategies, you can still get off to a great start by investing in one or two marketing efforts. Needless to say, that’s still better than not investing in any internet marketing strategy at all.
Budget Size does Matter
Today’s online enterprises come in all shapes and sizes, so to speak. The general rule of thumb is that the size of the company typically determines the size of their marketing budget. For all intents and purposes, the following holds true:
• Small businesses – typically have the smallest marketing budgets at their disposal; must do their own internet marketing (SEO included). Instead of spreading their budget and strategy too thin, they will do a better job by focusing their efforts on one or two areas.
• Medium size businesses – budget may still be an issue with companies this size but they probably have multi-page websites that rely on technical SEO support. These companies should have a dedicated or in-house internet marketer who is responsible overseeing their SEO strategy.
• Large businesses – can manage the entire scope of an SEO marketing campaign and multiple strategies. These companies work diligently to acquire more customers by online business brand and reputation management.
The bottom line is that the size of your company’s internet marketing budget doesn’t matter. There are a number of relatively inexpensive SEO marketing strategies that will enable you build a stronger online presence by optimizing your webpages. Although you might think that you cannot afford an SEO strategy, the reality is that you can’t afford not to have one. That is why it is important to consult an experienced company that deals with SEO and related digital marketing needs.